HIP has established itself as the most innovative and value-added event in our industry and is recognized as the “place to be” thanks to our commitment since the first edition to offer the latest trends that are impacting or will impact the global hospitality industry.

Showcase your latest hospitality solutions to 60,000+ owners and senior executives. Join industry leaders and more than 900 exhibiting companies will showcase the latest in machinery, equipment, cookware, technology, solutions, new concepts and food and beverage.

More than 60,000 sqm in 4 IFEMA halls to present your products and solutions in 11 innovation areas: Foodservice Solutions; Horeca Wine & Spirits; Coffee & Bakery; Smart Kitchens & Equipment; Health & Safety; Design & Experience; Digital World; New Concepts & Franchises; Delivery & Food as a Service; Automated Foodservice; Dependency and Healthcare

HIP promotes a more professionalized, sustainable, digitized and efficient sector in its management, operations and equipment.

HIP is the industry’s largest meeting point where entrepreneurs and professionals get inspired and get innovation and solutions to improve their businesses in a new era of great changes and opportunities for those who want to take up the challenge.

HIP, through Hospitality 4.0 Congress, is the only knowledge platform where you can discover new concepts, disruptive ideas and the best strategies to innovate and boost every area of a hospitality business.

Discover from the hand of more than 700 international experts the best strategies, success stories, new concepts and keys to boost any hospitality business.

Hospitality 4.0 Congress offers you a 3-day agenda with 30+ specific summits for each professional profile and industry segment: operations, management, digitization, AI, robotization, sustainability, delivery, customer experience…