Let’s imagine the world and our industry within 10 years. By 2030, the world population will reach 8.5 billion people who will generate around 2 billion international trips, with Africa, Asia, and the Middle East contributing the most to growth. Millennials will become the basis of our clients and they have different expectations and behaviors when they travel, but other trends will also influence how customers think and act: “Bleisure”, Increased options and the rise of AI are some of the examples. How can we, from Booking.com, help our collaborators to continue being the best option for future travelers by offering them the best experience? Come and discover it at our session at HIP 2019.