In this session we will analyze the digitalization strategy of the Ricard Camarena Group (Ricard Camarena Restaurant – 1 Michelin Star and 3 Soles Repsol -, Canalla Bistro, Central Bar, Habitual and Canalla Bistro Madrid), whose great gastronomic diversity and concepts make it a a great paradigm of how the technological transformation process empowers an eclectic and multi-concept group.