USA visits Spain. We will discover the business opportunities of the USA success models, with keynotes, interviews and discussion tables, with 5 marketing and operations experts, creators of Horeca corporate culture and experts in branding and communication, who will update us on everything that is happening in the USA, the leading country in the foodservice and horeca industry. During these sessions the speakers will analyze the US trends from a European perspective, discuss global branding and changes in communication, management of digital operations and technological and mobile information. They will contribute their expert vision of how to identify the unique brand and voice through innovative approaches to stand out in the market, operate and commercialize concepts in a successful way, build a successful business / leadership / culture model, how to better use social networks in an independent restaurant, or how to motivate and develop high performance teams.