“Nowlis will talk about trends and how to keep your mind open, be flexible, be mobile. The change will not stop happening. The behavior of consumers is changing. You see it in your own operations. You need communications with your customers. We are all connected, so there are many different ways and ideas: become a member of the local hotel association, talk to the competition, observe when you travel, read the professional press, etc. It should be easier now than before. “