Dialogue on strategic creativity, creating identities, speeches brand and wires to the art direction in the implementation process. Formed in large agencies, Cesc, Co-Founder of “El Gallinero Studio” combines creativity in branding and communication, art direction in advertising and events in the automotive, food, lifestyle and consumer goods and share his vision on image ( visual identity, photography, video), tone (content writing, screenplays) and the development of their own history (creative wire conductor).