Digital is the main battlefield Horeca, which has seen how its customers have gone on to use the Internet as the best place to choose a restaurant or hotel, so being on the Internet is essential. Social networks have been a great boost for restaurants, incorporating different widgets (message, reservation, how to get there, call …) that encourage the user to take the step and contact the restaurant they wish to go to; The applications have also invaded the hospitality sector, with numerous specialized solutions that act as an online sales platform. For this, restaurant marketing is currently focused on achieving global visibility, creating and expanding the brand through the most appropriate channels and messages.