The Director of the BCC Master talks with the corporate HR directors of NH and Palladium to contrast the reality of a sector that is growing and reinventing itself and and in which to generate value in the experience, the F&B strategy cannot be on the sidelines and must have specialized professionals. Motivation, recruitment, continuous training and valuation of talent are key to form the F&B Managers, experts in the hotel business and who have the skills to take full advantage of the gastronomic potential of the different gastronomic services of the hotel.