EUHT StPOL (pioneer university and hotel reference) and ENTI-UB (pioneer university and video game reference) have been organizing “jam sessions” among their students for three years with the aim of using gamification in the hospitality sector. They will share the results of the work. made to improve the experience of hotel and restaurant customers, or solve management problems in the sector through gamification, which opens new doors to innovation in the sector from a digital perspective and that contributes to stimulate the behavior of your customers and employees We generate different ways of doing Marketing and improving the performance and commitment of staff within organizations.