Innovation and entrepreneurship move sectors, leaders who rethink the established and propose new ways of doing things. Setting out on a path that no one has trodden before ensures learning. In this talk, Kike Sarasola, an exponent of the accommodation industry, always proactive, disruptive and dedicated to his work and teams, will discuss the origins of Room Mate Group, the opportunity detected at the beginning, the evolution of the company, the lessons learned and, now, the new challenges.