Back to agenda A Good Breakfast Sells Rooms Tue 11 Mar | 11:40 - 12:00 Premium VIP Pass Premium VIP Pass We will discuss the importance of a good buffet and breakfast service to elevate the hotel’s overall positioning. From the perspective of the F&B figure, we will discuss strategies to improve the buffet, thereby enhancing the online reputation of breakfast, which in turn will improve the hotel’s overall GRI. The better the hotel’s online rating, the higher the average price, and consequently, the ADR increases, the ultimate goal of every hotel executive. Speakers Eugeni Serranos Soler General Manager Hotel Dolce Barcelona HCI. Hotels Collection International Sergio Mellado Director F&B Catalonia Hotels Marc Lorés VP of F&B Aethos Hotels & Clubs Moderators Marina Valls Buffet Concept Consultant Casa Delfín