Back to agenda Brand Positioning: Standing Out in a Competitive Market Mon 10 Mar | 11:15 - 11:45 Business Pass Business Pass In such a competitive and mature market as the hotel industry, and in an increasingly digital context where the attention economy is the latest challenge, it is becoming more difficult for a brand to be recognized and remembered. How do we reach the top of mind? Speakers Stephan Keschelis Head of Membership Growth – Europe Travelzoo Wytze Van Berg Vice President EMEA BWH Hotels Miguel Casas Managing Director, Hospitality Stoneweg Moderators José Ignacio Sánchez Butragueño Managing Partner Braintrust Hospitality