Back to agenda Building an Authentic Brand in the Digital World Wed 12 Mar | 13:15 - 13:45 Business Pass Business Pass In a digital environment saturated with messages, standing out is not enough: brands must genuinely connect with their audiences. In this roundtable, we will explore how companies and creators are managing to build authentic identities that generate loyalty and emotional resonance in their customers. Speakers Yerai Gómez Head of Brand | Founder Dum Dum Christopher Aguilar CMO La Martinuca Raúl García Morán Creative & Strategic Director | Founder Ads&Cracks Moderators Tania De Anta Founder Eating Stories