Designing Unforgettable Experiences in the Hotel Sector

A roundtable with three prominent hotel leaders, Favio de Vero, Amaia Echeverría, and Enrique Alcocer, who will share how they are transforming the industry through innovative and customer-focused strategies. From designing memorable experiences to implementing disruptive technologies, this roundtable will explore how hotels can differentiate themselves in a competitive market, balancing sustainability, digitalization, and operational excellence.