Back to agenda Hospitality of the Future: Keys to Leading in a Changing World Tue 11 Mar | 13:00 - 13:45 Premium VIP Pass Premium VIP Pass In this inspiring session, José Elías will share his vision on business growth, strategic decision-making, and identifying opportunities in highly competitive markets. Drawing from his experience as an investor and diversified entrepreneur, he will analyze how to manage risk, scale businesses sustainably, and identify trends that drive success in the HORECA sector. His career, marked by the ability to transform companies and maximize profitability, will provide a practical and applicable approach for all attendees. José Elías’ participation in HIP 2025 promises to be a source of inspiration and learning, offering key insights into business expansion, resource optimization, and adaptation to constantly evolving environments. Speaker José Elías Propietario La Sirena Moderator Erika Silva Congress Director Hospitality 4.0 Congress