Back to agenda How to Create Irresistible Strategies in the Horeca Sector Wed 12 Mar | 15:30 - 16:00 Business Pass Business Pass In a market where competition is fierce, standing out is not an option, it is a necessity. This roundtable brings together great references in gastronomic and Horeca marketing who have transformed their value proposition into irresistible brands. We will explore how to connect with the customer through authentic, creative, and results-oriented strategies. Speakers Alma Obregon Influencer Alma Cupcakes Juan Molina-Martell Partner and Marketing Director Grupo Nomo Eduardo Gambero CEO Solo de Croquetas Moderators Chema León Director Marketing Makro