Back to agenda How to Sell More Drinks in a Gastronomic Establishment? The Role of the Beverage Expert Wed 12 Mar | 12:20 - 12:45 Business Pass Business Pass Presentation that delves into the importance of training in gastronomic establishments, emphasizing how the figure of the beverage expert not only boosts sales but also educates the team in effective selection, presentation, and recommendation, elevating the customer experience and enhancing the value of the establishment’s offer. Speaker Elisa Ucar Director EDA Drinks & Wine Campus EDA-Basque Culinary Center Moderator Jorge Navarro General Director TOB Strategy