Back to agenda How to Take Advantage of New Consumption Moments to Sell More Tue 11 Mar | 13:00 - 13:20 Business Pass Business Pass Beverages and snacks are key to capturing new consumption opportunities and improving profitability. In this talk, we will explore how to adapt the offer to emerging trends, such as afterwork or between-meal consumption, optimizing the beverage and snack menu to attract customers, retain them, and maximize income in less exploited time slots. Speakers David Ventura Commercial and Distribution Director Frit Ravich José Luis Gutiérrez Chef/Bartender/Sommelier Pepe Gutiérrez Moderators Jorge Navarro General Director TOB Strategy