10-12 March 2025 | IFEMA - Madrid

Innovation in Hospitality: How Legends is Redefining Entertainment in Large Venues

Tue 11 Mar | 13:30 - 14:00

We will close the Summit by talking with Juan Manuel Ortega, executive chef of LEGENDS, and Gonzalo Hurtado, operations director. We will learn what LEGENDS is and its scope in Spain. We will know all the details of the new production kitchen of more than 5000 square meters, recently inaugurated, and analyze the Santiago Bernabeu case, focusing on the Hospitality division. Legends is the world’s leading premium events company, specializing in providing exceptional experiences to fans and attendees globally. They provide a personalized and data-driven solution in all areas of operations and revenue generation for many of the world’s most iconic brands and venues in the sports, entertainment, attractions, conventions, and leisure sectors. When a brand or stadium wants to improve the fan experience and increase monetization, they turn to Legends.

Speakers
Gonzalo Hurtado

Gonzalo Hurtado

General Manager Hospitality Legends Madrid

Legends International

Juan Manuel Ortega

Juan Manuel Ortega

Culinary Director Iberia

Legends Hospitality International

Moderators
Gonzalo Mateos

Gonzalo Mateos

Founder

Expansión y Estrategia MAD