Back to agenda Joan Roca and Marc Roca: From Generation to Generation Tue 11 Mar | 16:35 - 17:20 Premium VIP Pass Joan Roca and his son Marc invite us on a journey through the heart of their family business, where tradition and innovation find a perfect balance. They will address how they are leading the generational change in one of the most demanding environments of haute cuisine, with a vision that transcends business success to include planetary sustainability and positive social impact. Speakers Marc Roca El Celler de Can Roca 3* Michelin Joan Roca El Celler de Can Roca 3* Michelin Moderators Ferran Fisas Presidente Culinary Institute Of Barcelona