Back to agenda Loyalty That Builds Brands: The Value of Surprising the Customer Tue 11 Mar | 18:30 - 19:00 Premium VIP Pass In the hospitality industry, offering a memorable experience is no longer optional; it is the key to retaining customers and turning them into brand ambassadors. This roundtable will bring together industry leaders to explore how to create experiences that impact customer perception and foster long-term loyalty. Speakers Bruno González Partner & Managing Director Grosso Napoletano Rubén Casado Business Development Director Coca-Cola Europacific Partners José Pozo CEO El Viaje del Cliente Moderators Óscar Carrión Program Director Gastrouni