16 -18 February 2026 | IFEMA - Madrid

Phase 2: IDEATE + DEFINE | ‘1, 2, 3… Answer Again!’ & ‘Brief without Beef’ & ‘Brief without Beef’

Tue 11 Mar | 16:30 - 17:05

In this stage, participants work in teams to generate innovative ideas. The dynamic ‘1, 2, 3… Answer Again!’ stimulates quick and creative responses, while ‘Brief without Beef’ helps to filter and select the most promising ideas, focusing on key aspects such as target audience, products and operational strategies.

Speaker
Patricia García

Patricia García

Global Food & Beverage Director

Melia Hotels

Moderator
Sara Rebollo

Sara Rebollo

Brand Strategy Designer & Co-Creation Specialist

Livit