16 -18 February 2026 | IFEMA - Madrid

Phase 3: DESIGN + PROTOTYPING : Bar Talk & Visual Closure

Tue 11 Mar | 17:05 - 17:30

Creativity takes shape in this phase. In the dynamic ‘Bar Talk,’ moderators act as bartenders to guide discussions on design concepts, from menus to spaces to operations. Finally, in the Visual Closing, a designer creates a real-time prototype based on the group’s ideas, offering a tangible vision of the proposals generated.

Speakers
Sergio Ortiz

Sergio Ortiz

Co-Fundador

Codoo Studio

José David Costa

José David Costa

Co-Fundador

Codoo Studio

Hugo Henri

Hugo Henri

Global Head of Customer Experience & Innovation

Aramark

Alberto de la Cámara

Alberto de la Cámara

Director of Hospitality Design

Livit

Carlos Gelabert

Carlos Gelabert

Cofounder & CEO

The Fitzgerald Burger Company

Moderators
Clara Rincón

Clara Rincón

Account Leader GX & Strategy Specialist

Livit

Álvaro Herrero García

Álvaro Herrero García

Senior Experience Architect

Livit