Back to agenda Reinventing the Bakery: Innovation and Trends Transforming the Sector Tue 11 Mar | 11:00 - 11:30 Business Pass Business Pass Leading brands will share how innovation in products and marketing strategies is transforming the bakery world, creating unique experiences and winning over a new generation of customers. Speakers Nicolás Díaz Esquivel Founder & CEO Lucy Dulces Lara Guerrero CEO Pepina Pastel Iván Arévalo Partner Founder Giosam Food Art Moderators Álvaro Manzanos Vice President FACE