The Show – a Emotional & Visual Experience

“La Sala Otra Mirada” marks a turning point in the evolution of our sector, offering a sexy, attractive, and hypnotic space. To maintain our position as global leaders in gastronomy, it is crucial to harness and enhance the role of the dining room in the gastronomic experience. This vibrant space puts people at the center—both internal and external clients—focusing on creating experiences that prioritize loyalty beyond mere purchase. Here, the experience will be multisensory, with captivating visual elements and music that stirs emotion. This immersive 2-hour experience will bring together top professionals to design the dining room of HIP, where you can live, feel, understand, learn, taste, eat, and drink in one of the rooms of the future.”