With Digitalization on Our Heels

Hospitality in Spain is experiencing an excellent reputational-gastronomic moment but a tough strictly economic-business moment. The great challenge for the sector will be to understand that it must grow in digital maturity. In this presentation, Federico Fritzsch, CEO of Gstock, will analyze the immediate future of the sector and provide the keys for hoteliers to understand that it is they who must pursue digitalization… and not the other way around.