All Speakers Speaker Carlos Gelabert Position: Cofounder & CEO Company: The Fitzgerald Burger Company I enjoy sports, traveling, reading biographies, practicing yoga, and restaurants that have a story to tell. My vision is to create environments where creativity, teamwork, and care allow people to unlock their potential and achieve everything they set their minds to. My true passion is my family. Sessions Mon 10 Mar 15:30 - 15:50 Creativity and Marketing: The Formula to Scale Gastronomic Businesses Tue 11 Mar 15:30 - 16:05 Phase 1: EMPATHIZE : ‘What the F**** is this?’ & ‘Brand Drama Roulette’ Tue 11 Mar 16:30 - 17:05 Phase 2: IDEATE + DEFINE | ‘1, 2, 3… Answer Again!’ & ‘Brief without Beef’ & ‘Brief without Beef’ Tue 11 Mar 17:05 - 17:30 Phase 3: DESIGN + PROTOTYPING : Bar Talk & Visual Closure Wed 12 Mar 10:40 - 10:55 Founders Unplugged