Daniela Goicoechea

Daniela Goicoechea, Venezuelan in Madrid, stands out on social networks and digital marketing. Brandcrops (2020) co-founded, focusing on ‘social first’ strategies. As director of Marketing at Goiko Grill until 2019, she promoted the brand on networks, winning the 2018 National Marketing Award. Its approach to empathy and digital communication positions it as a reference and educator in the academic field.