All Speakers Speaker Eva Rodrigo Position: CEO Company: Gastronomic Marketing Agency Eva Rodrigo is the director of the marketing and communication agency VAYRO, with over 14 years of experience in the industry. Throughout her career, she has worked with chefs and food brands, helping them position their personal brand and develop effective strategies for growth. In addition to her work at VAYRO, Eva Rodrigo collaborates with various professional media in the sector, contributing her vision and knowledge to the gastronomic community. She has hosted numerous congresses, sharing her expertise and fostering the exchange of ideas. Her agency collaborates with prominent brands in creativity and innovation, creating valuable synergies between chefs and companies in the sector. Her passion for gastronomy and marketing drives her to continue connecting the key figures of this ever-evolving industry. Sessions Tue 11 Mar 11:00 - 11:15 Reinventing a Concept and Making It Successful and Profitable: MYKA GREEK