All Speakers Speaker Fabián González Checa Position: Director, Luxury Company: Braintrust Fabián González is an expert in luxury tourism with a strong background in hotel management and a long-standing career in the tourism and hospitality sector. He currently serves as the Director of the luxury division at Braintrust, where he leads the Forward_Travel project, established in 2019 to develop the luxury segment in emerging tourist destinations. In addition, he is a market analyst for Spain at Phocuswright, contributing to the analysis of trends and developments within the tourism industry. He also collaborates with various universities and training institutions, and is a regular speaker at national and international conferences on tourism and hospitality. Sessions Mon 10 Mar 10:30 - 10:45 Las Antileyes del Marketing en el segmento lujo Mon 10 Mar 11:45 - 12:00 AI in Hospitality Wed 12 Mar 10:30 - 11:00 Inspire… Aspire… Inspire Wed 12 Mar 11:00 - 11:30 Hotels as Gastronomic Destinations: Inspiration and Success Models Wed 12 Mar 12:00 - 12:30 Designing Unforgettable Experiences in the Hotel Sector