All Speakers Speaker Hugo Rodríguez De Prada Position: CEO & Co-Founder Company: Grosso Napoletano Graduated in Marketing and Advertising at ESIC Business School and with a Master in Management at IE Business School. In 2016 he co-founded Making Science, in 2017 Grosso and in 2020 Madreamiga. Expert in branding, marketing and creativity. He specialises in making brands more than symbols, giving them meaning and unique value. His goal is to find the emotional connection between a brand and the public, achieving a relationship of trust and generating desire in the consumer. Sessions Tue 11 Mar 18:30 - 19:00 Fidelización que Construye Marcas: El Valor de Sorprender al Cliente