10-12 March 2025 | IFEMA - Madrid
Speaker

Javier Ezquerro

Position:
Cofounder
Company:
Myka Greek Frozen Yogurt
Javier Ezquerro

Javier Ezquerro is an entrepreneur and co-founder of Myka Greek Frozen Yogurt. Passionate about creativity and innovation, he has, together with his wife and co-founder Natalia Morales, transformed Myka into one of the fastest-growing franchise concepts. In just six months of expansion, they have secured over 80 franchises across 10 countries, only 18 months after opening their first store in Madrid. Javier has an outstanding track record in the hospitality and entertainment industry, having served as COO at Cinemex—one of the world’s largest cinema chains—where he led over 10,000 employees during his 12-year tenure. Always seeking ways to innovate and enhance the customer experience and product quality, Javier remains driven by his entrepreneurial spirit. He is also a devoted father of two daughters and an avid enthusiast of golf, padel, and skiing.

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