All Speakers Speaker Javier Pérez Jiménez Position: Member of AEHM - CEO SD-VP Hoteles-Ginkgo Restaurantes Company: Somos Design-VP Hoteles-Ginkgo Restaurantes CCEE and Business Studies at the Complutense University of Madrid ESADE Program for Management Development – PMD. 2017-Present: General Manager of VP Hotels, VP Hotels Design, VP Ginkgo Restaurants, Somos Design and VP Formation & Partners 2009-2016: Managing Director of VP Group, both in VP Decoration and PECAR, as well as strategic director of VP Hotels. From 1996 to 2009, he carried out different tasks in the VP Group. Sessions Tue 11 Mar 11:55 - 12:20 How Artificial Intelligence and Digitalization are Redefining Internal Processes in Hotel Establishments