All Speakers Speaker Jorge Herrera Position: Development Director Europe Company: Melia Hotels International Jorge Herrera, with over 25 years in the hospitality industry, is the Development Director for Europe at Meliá Hotels International, leading the company’s strategic expansion in the region. He has contributed to the brand’s growth through new projects in urban hotels and resort destinations, with a strong focus on the Luxury brands within the portfolio, driving innovation and strengthening Meliá Hotels International’s presence in key markets Sessions Mon 10 Mar 13:15 - 13:45 Trends in the Luxury Segment and the Rise of Branded Residences