All Speakers Speaker Jorge Navarro Position: General Director Company: TOB Strategy PhD in Social Entrepreneurship in Gastronomy from the University of Deusto, he is the founder of the strategic consulting agency TOB (Thinking Outside the Bottle), specializing in entrepreneurship and intrapreneurship processes, primarily in Food & Beverages. In addition to his experience in Marketing, Sales, and Innovation, he mentors startups related to the wine industry. For several years, he has been an Associate Professor at the Basque Culinary Center, Deusto Business School, and Burgundy School of Business (Dijon, France). Sessions Tue 11 Mar 13:00 - 13:20 Cómo aprovechar los nuevos momentos de consumo para vender más Tue 11 Mar 13:20 - 13:40 Las recomendaciones que marcarán la diferencia del mejor sumiller 2025 Wed 12 Mar 12:20 - 12:45 ¿Cómo vender más bebida en un establecimiento gastronómico? La figura del experto en bebida Wed 12 Mar 13:10 - 13:30 La IA revoluciona tus compras de tu bodega de la manera más efectiva.