All Speakers Speaker Jorge Navarro Position: General Director Company: TOB Strategy PhD in Social Entrepreneurship in Gastronomy from the University of Deusto, he is the founder of the strategic consulting agency TOB (Thinking Outside the Bottle), specializing in entrepreneurship and intrapreneurship processes, primarily in Food & Beverages. In addition to his experience in Marketing, Sales, and Innovation, he mentors startups related to the wine industry. For several years, he has been an Associate Professor at the Basque Culinary Center, Deusto Business School, and Burgundy School of Business (Dijon, France). Sessions Tue 11 Mar 11:30 - 11:50 Business Pass The senses and experience a sensory journey through cocktails and hospitally Tue 11 Mar 13:00 - 13:20 Business Pass How to Take Advantage of New Consumption Moments to Sell More Tue 11 Mar 13:20 - 13:40 Business Pass The recommendations that will make the difference from the Best Sommelier 2025 Wed 12 Mar 12:20 - 12:45 Business Pass How to Sell More Drinks in a Gastronomic Establishment? The Role of the Beverage Expert Wed 12 Mar 13:10 - 13:30 Business Pass AI Revolutionizes Your Winery Purchases in the Most Effective Way