All Speakers Speaker Juan Pablo Lera Position: Manager QSR & Industriales Company: Mondelez España Sales, eCommerce, Trade Marketing, and Category Management expert with nearly 20 years at Mondelez. Developed a comprehensive business vision across sectors such as Retail, Traditional Trade, Vending, and Foodservice. A people-centric leader fostering continuous learning and teamwork. Currently, as QSR & Industrials Manager, drives digitalization and commercial optimization. Educational background includes The Valley Business & Tech School, Universidad Pontificia Comillas ICAI-ICADE, and Universidad de Cantabria. Passionate about innovation and data analysis. Sessions Mon 10 Mar 11:30 - 12:00 Business Pass Reinventing Indulgence: Co-Creation as the Key to Dessert Innovation