All Speakers Speaker Julio Alejandro Sanchez Position: Commercial Director Company: DDI y Fedishoreca My career started in the supply chain at an international level, where I gained a global perspective on distribution. Over time, I discovered my passion for sales and operations in HORECA, combining commercial and operational strategy. As Commercial Director at DDI and a member of the ADISCAT board, I am actively involved in the transformation of the sector. At HIP 2025, I will represent Fedishoreca and share how digitalization is driving the value chain in HORECA. Sessions Sorry, no posts matched your criteria.