10-12 March 2025 | IFEMA - Madrid
Speaker

Manuel Zamudio D’Arcangelis

Position:
CEO
Company:
Krispy Kreme
Manuel Zamudio D’Arcangelis

Manuel started in Marketing in P&G Mexico, where he was involved in several categories. After 5 years he joined Yum! Brands where he spent his next 15 years, taking several marketing roles in Pizza Hut and KFC, between Mexico and the UK.
In 2011, he became KFC Iberia General Manager, where he turned around the brand and set the foundations to make KFC a relevant player in the QSR market. He led the launch of company owned operations and the recruitment of the first new franchisees in 10 years, 2x the size of the brand in Spain and Portugal during his 6 years of tenure. He was recognised with the 2013 Hot Concepts award, the 2014 KPMG Best Business Practices for Employment Generation and the 2016 Randstad Foundation award for Social Responsibility.
In 2017, he co-founded Chariots Investments and became a KFC franchisee growing from 1 to 13 restaurants in 7 years, and one Saona. In 2024 he constituted Glaseadas Originales, a JV between his founding partners and Krispy Kreme HQ.

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