All Speakers Speaker Marcos Marín Position: CEO Company: HotelTIC Digital Advisors Marcos is a Hospitality Digital Transformation expert. Over 25 years driving innovation and digitalization in the industry, he has become a specialist in optimizing technology for the tourism business. Marcos has held CIO and CISO positions in Spanish Hotel Groups, leading innovative strategies in technology and cybersecurity. As the Founder and Director of HotelTIC, he guides hotels on their digital transformation path. Sessions Tue 11 Mar 17:30 - 18:00 How to Boost Profitability and Improve Conversion in the HORECA Sector