All Speakers Speaker Michael Novack Position: CEO Company: Evolbe Michael Novack specializes in the launch, growth and transformation of leading-edge start-ups and companies in Europe, America and Asia. His experience as CEO, COO and management consultant spans the technology, media and digital industries. He has led projects among others for EY, Ericsson, MTV Networks, Sony, and Real Madrid. Before his executive career, he was a journalist and reported on major international conflicts as a war correspondent in Africa. Sessions Tue 11 Mar 17:30 - 18:00 Business Pass How to Boost Profitability and Improve Conversion in the HORECA Sector