All Speakers Speaker Patricia Garcia Position: Global Food & Beverage Director Company: Melia Hotels Sessions Tue 11 Mar 15:30 - 16:05 Phase 1: EMPATHIZE : ‘What the F**** is this?’ & ‘Brand Drama Roulette’ Tue 11 Mar 16:30 - 17:05 Phase 2: IDEATE + DEFINE | ‘1, 2, 3… Answer Again!’ & ‘Brief without Beef’ & ‘Brief without Beef’