Víctor Martí

He has more than 30 years’ experience in the tourism sector, specialising in hotel mergers and acquisitions. He has participated in more than 500 projects, focusing on investment and contract negotiation in franchising, leasing and management. He studied tourism in Barcelona and completed programmes at Cornell and IESE. He is founder and CEO of GMA, ATOM Hotels SOCIMI and Victoria Hotels & Resorts, as well as Chairman of Horwath HTL and member of Exceltur. He leads impact investments and chairs Orion Rental SOCIMI. Committed to social change, he is a member of the Audeo Foundation.