All Speakers Speaker Xavi Cros Position: CEO & Co Founder Company: Across The Shopper Xavier Cros is one of the leading experts in Spain on consumer knowledge and how to transform this data into actions to activate the levers of shopper marketing. After more than 13 years at AECOC as head of the Shopper View platform analyzing purchasing behavior from different perspectives and in different sales channels, he has decided to create his own consulting firm ACROSS THE SHOPPER to help companies win at the point of purchase. Sessions Wed 12 Mar 11:30 - 12:00 Business Pass Inclusive bakery in catering: a business opportunity