All Speakers Speaker Yerai Gómez Position: Head of Brand | Founder Company: Dum Dum Yerai builds brands. He did so for 12 years in national and international advertising agencies, holding Creative Director positions for accounts like KFC, Banco Santander, and Samsung, among others. He did well. Now, he is building a company (and a brand, of course) with his brother Kéril. It’s called DUM DUM, and it has become a very important part of his life. That’s why he’s no longer on LinkedIn—he’s where he needs to be. Sessions Wed 12 Mar 13:15 - 13:45 Business Pass Building an Authentic Brand in the Digital World