In an industry where customer experience is the new battleground for differentiation, design and experience play a key role. The Design & Experience Summit explores how spaces, ambiance and architectural design become strategic allies in creating unforgettable moments that build loyalty and surprise customers.

From lighting and acoustics to interior design, attendees will discover how physical and sensory details can transform the perception of a space. It will address how current trends are redefining hospitality concepts, and how restaurants, bars and hotels are creating immersive environments that transport customers to unique universes.

This summit will delve into how design and experience can be tools to increase profitability, optimize the use of space and improve staff operability. It will also discuss how to combine technology with design to enhance interaction with customers, from digital cards to interactive experiences that transcend the traditional.

A space to reflect, be inspired and understand how design and experience are leading the way to the future of hospitality. A must-attend event for those seeking to stand out in a market where surprising the customer is no longer optional, but a requirement.