In a constantly evolving sector such as the hospitality industry, digitalization is not just a tool, but a real driver of change. At the Digital Agenda Summit we will explore how technology is transforming every aspect of the Horeca sector: from operational management to customer experience. Digital solutions are no longer an option but a strategic necessity that defines business competitiveness and sustainability.

This space is designed to inspire entrepreneurs and professionals with tangible examples and innovative strategies that demonstrate how technology can simplify complex processes, improve decision-making and optimize profitability. From advanced management platforms to trend forecasting systems, digitization has become the hub that connects the different areas of a hospitality business, enabling more agile, efficient and adaptive management.

The Summit will also address the direct impact of technology on the customer experience, a key aspect in a market where personalization and speed are essential. We will see how digital tools can create unique experiences, build customer loyalty and adapt the offer to the changing demands of the modern consumer.

Through presentations and debates led by experts in technological innovation and managers of success stories, the Digital Agenda Summit will offer attendees the keys to embrace digital transformation as an opportunity for growth. This is the space where technology and inspiration meet to build together the hospitality industry of the future.