HIP 2025
The leading Horeca innovation event
EXHIBIT
Exhibit
Include HIP in your marketing plan and boost sales
Visit
10-12 March 2025 - IFEMA Madrid | 10:00 - 19:00 h
Congress
Hospitality 4.0, the world largest congress on trends and new concepts
Activities
Networking, business opportunities and quality leads
Awards
We reward the most innovative hospitality companies
MORE INFO
Partners
Companies, associations and media supporting in HIP
Media
Press releases and graphic material
10-12 March 2025 IFEMA - Madrid
The restaurant industry is changing with the irruption of new technologies.
This transformation affects all areas, but especially production (kitchens), from small and medium-sized companies to large hotel groups, generating new business formats such as dark kitchens and delivery chains.An accelerated change that requires us to respond to the challenges of obtaining a better organization, process optimization, higher profitability and, in short, improved productivity.
In this context of continuous evolution of the sector, knowledge of new techniques and methodologies is even more necessary, with the ability to innovate and develop strategies to achieve the company’s objectives and meet customer requirements. This includes the control of critical points, prevention and hygiene plans in the workplace and food safety.
In this Summit we will address central issues ranging from kitchen organization, cost and time savings, to responses to inflation in purchases derived from the international context. An unavoidable reality. There is no feasibility of today’s businesses that cannot adapt to such a changing scenario without optimizing production processes, workflows and profit margins.
Great chefs, restaurant groups and hoteliers will tell us how they have transformed their kitchens in recent years and how they have achieved greater profitability as a result.
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